Brought to you by the same faulty logic that brings you ‘Baby On Board’ signs: if you were planning a fatal traffic accident, please don’t schedule it for May 29.
Update: Regarding the bonkers social media campaign: Worth noting that both the Twitter and Facebook #takethepledge hashtag is used for a pretty broad church of causes around the world, with the @TakeThePledge twitter account used for an anti-corruption pledge. What, #FatalityFreeFriday was too specific?
… because, as good dads everywhere can attest, it’s a pain to have to dismantle all the mantling you’ve been managing in bits and pieces over the last few weeks.
A few nights ago, we had our own Epiphany: why not call on the old Norse customs?
In Norway and Sweden, Little Christmas Day refers to 13 January,twenty days after Christmas, and is regarded as the day when ornaments must be removed from Christmas trees and any leftover food must be eaten.
We proud Vikings will have none of this nonsense about having decorations packed away by January 6. As the song goes; later on we’ll conspire.
It would have been nice to be rid of ‘old politics’, as Kevin promised, but at least we now have an election campaign behind us. It’s a decisive result which removes power from The Independents and puts it back with a political party that has some structural integrity and unarguable (if begrudging) electoral support.
If Kev had played the game, and not the man, with support from his team, he might have stood a chance, but a time in the wilderness will be good for Labor.
Let’s hope the country is still salvageable once Tony (and Tony’s replacement) have finished with it in a few years.
That didn’t take long. We’re only seconds into a new election campaign and Kevin Rudd is already reverting to Old Politics, even as he touts his New Way.
Tony Abbott has a different approach. He’ll bang on with the same negativity that we’re all sick of. He’s only got three word slogans because he doesn’t have the ticker to debate his real agenda.
It’s called Inoculation Theory: summarising and refuting your opponent’s arguments before they get to make them. It works if it’s done well, but if you’re going to throw in insults like ‘doesn’t have the ticker’, you’re not taking the high road. You just look asinine. This right here is exactly the sort of stuff people are sick of.
Also, to effectively rail against ‘three word slogans’, you’d do well to engage the treasury to do the math on your own slogan (‘A New Way’) or, maybe, just throwing it out there, forego one altogether.
If this is the voice of Kev’s New Politics, we have five long, screechy weeks ahead of us.
A marketing operations expert by day, muso/journo/geekdad by night, who just wants robots and humans to get along