Brought to you by the same faulty logic that brings you ‘Baby On Board’ signs: if you were planning a fatal traffic accident, please don’t schedule it for May 29.
Update: Regarding the bonkers social media campaign: Worth noting that both the Twitter and Facebook #takethepledge hashtag is used for a pretty broad church of causes around the world, with the @TakeThePledge twitter account used for an anti-corruption pledge. What, #FatalityFreeFriday was too specific?
BONWAG 
Brought to you by the same people who thought of the “No Lines Do Not Overtake Unless Safe” signs. If there are lines marked, go crazy.