I Hope You’ve All Brought Your Bible Reading Software

I’m impressed that one of Microsoft’s evangelists has written about his experiences at a full-on Tech Church – Dallas Fellowship. Apart from his observations about the cool technology they use, there are some interesting observations from the marketing bibles about how the church is distinguishing itself in a crowded world of multi-media and technological advancement.
We might not have the money (or inclination) to match what they’re doing in our own church, but consider some of the lessons:
“Lesson one: make it easy for everyone to learn about you — on their terms.”
“Lesson two: make it easy to experience your product’s special attributes.”
“Lesson three: to get word-of-mouth advertising you need to be remarkable.”
… and, herewith, gentle reader; proof of Lesson Three.