It Takes One To Know One

Gotta love the psychology behind this one – orkut.com is one of those new ‘social networking’ sites which promises to make it easy to make and keep friends – with one notable exception. Check it out – You don’t sign up… You’re invited. So you’re locked out unless you know someone important who’ll bring you in.
What a great marketing ploy. What better way to get people to start clamouring to get into your community than by quietly whispering ‘Beg Me’ ?

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